If you believe that internet can act as the perfect gateway for your online business to sell your products and services to a global audience then you are certainly nurturing the right ideas in your brain. But such a bright idea might not find its rightful place in the real world unless you take some solid steps to step up a website that is properly designed and aesthetically attractive. Most people would immediately jump to the conclusion that setting up a sound website is impossible without squandering hundreds if not thousands of bucks on hiring a qualified web designer. Well, truth be told, there is no harm in calling in the experts as long as you have the money to spend but for those who are looking for tips for creating sites that is highly effective, here are eight amazing and useful tips for creating professional looking site at cheap cost.
Concentrate on Branding Your Business
If you are to succeed online, you need to come with a catchy phrase or tagline thatencompasses the spirit of your business. Taglines, logos and characteristic colorcombos all point towards the on golden rule of business strategy that has been taught bymarketing gurus for decades i.e. business branding. You also need to ensure that yourweb design also furthers this agenda by throwing in your business tagline and logo at every vital space on your website.
Make Your Website More Navigable
Get it straight: unless your website is easily navigable it is inevitable for it to die in oblivion. Using popular navigation tools and methods such as ‘breadcrumb trail’ can guide your online visitors in a better way.
Keep Proportions in Mind While Designing Web Pages
Everyone hates the repulsive feeling they get to experience when they hit upon a website where web pages refuse to show completely on their normal monitor screens. Instead of forcing your visitors to use horizontal and vertical scroll bars to read the whole message, it is a much better idea to spend some time designing your web pages with proper dimensions so that this trouble never arises.
Say No to Pop-Ups
This waves another red flag for all web designers, especially amateurs. Use of pop-ups can tarnish the credibility of your website as most visitors will simply surf away thinking of it as a malware attack. If you wish to highlight certain data to grab the attention of your customers there are other saner ways of doing it.
There is a thin line between being clever and becoming obnoxious. As an online businessman monitoring the design of your website, you need to keep an eye open for any unethical or unprofessional practices that may compromise the integrity of your business.
High-quality Content Leads to Higher Sales
In their hunger to attract higher number of visitors to their websites, most businessmen lose their common sense and start tinkering with the quality of their web content. The fact of the matter is that high-quality, factually correct and error-free information on your website can help bring more targeted traffic to your site that will have a genuine interest in buying your products or services.
Guide Your Visitors with Internal Links
Another classic website navigation technique is to set up internal web page links on your website with anchor text so that you can guide your visitors to other more interesting pages on your website which might be of their interest. Relevance of anchor text and distinguishing links with a different color as opposed to that of plain content is a must.
Use Animation/Graphics to Elaborate Your Sales Pitch
This is another area where most designers end up going overboard. Whenever you are in doubt as to whether you should incorporate a flash animation or a GIF image on your site, always ask yourself if such an act will further elaborate your message or end up confusing your customers.